Spellbound Chocolate

Sustenance can be used for transformations deeper than resolving metabolic hunger. Spellbound Chocolate is a brand that references the ancient practice of using food in alchemy as it explores the principle of meshing magical intent with cocoa. Many believe chocolate can add an esoteric energy when used in magic practices such as spell work, rituals, or prayer to help with manifesting self-love, attracting friends, finding happiness, and more. 

The unique effects of three chocolate varieties are represented by conceptual illustrations. Each animal and color set represents the relationship between oneself and others, and how it could be invoked through the use of various kinds of chocolate.

The blue crow on the dark chocolate label symbolizes self-love, grounding and prosperity. A hare on the yellow milk chocolate packaging symbolizes friendship and balance. The color red and a serpent for the white chocolate bar represents sensuality, sex and love of others.